COMMUNICATIONS MANAGER

Key Duties and Responsibilities

Communications Strategy and Planning

• Development and implement KELIN’s communications strategy
• Develop annual and periodic communications plans, campaigns, content calendars, and visibility priorities.
• Advise senior management on strategic messaging, public positioning, and reputational considerations.
• Ensure that all communications align with KELIN’s mission, values, brand, and advocacy objectives.

Strategic Positioning, Influence, and Decision Support

• Shape KELIN’s public positioning on key legal, policy, and health rights issues.
• Support management in institutional messaging and narratives
• Identify visibility opportunities in high-level policy, media, and thought leadership platforms.
• Align evidence (research/MEL) and external messaging
• Provide insights on public perception, visibility trends, and stakeholder engagement.

Content Development and Storytelling

• Lead the development of communication materials, including press statements, articles, newsletters, briefs, fact sheets, speeches, talking points, web content, social media content, and impact stories.
• Translate technical content into clear, audience-appropriate messaging.
• Work with programme, research, and MEL teams to identify stories, evidence, results, and lessons suitable for internal and external communication.
• Translate research outputs, MEL data, and litigation outcomes into compelling narratives that influence engagement.

Media and Public Relations

• Build and maintain strong relationships with journalists, media houses, editors, and other relevant public-facing platforms.
• Draft and review media materials and coordinate media engagement, interviews, press briefings, and public statements as required.
• Monitor media coverage and advise management on public perception, emerging risks, and response strategies.

Digital Communications and Brand Management

• Oversee KELIN’s digital presence, including the website, social media platforms, and other online communication channels.
• Manage KELIN’s visual identity, branding standards, and content presentation.
• Track digital engagement and use insights to improve reach, relevance, and audience engagement.
• Use digital platforms strategically to shape narratives, influence public engagement, and expand KELIN’s reach and visibility.

Advocacy and Campaign Communications

• Lead the communication strategy for advocacy, strategic litigation, and policy engagement efforts through strong communication strategies and targeted messaging.
• Develop communication approaches for campaigns, public education, policy influence, and rights awareness initiatives.
• Package research findings, legal developments, and programme results into accessible outputs for policymakers, communities, partners, and the public.
• Strengthen the visibility and influence of KELIN’s thought leadership and public-interest work.

Internal Communication and Organisational Alignment

• Support effective internal communication across the organisation to strengthen coherence, collaboration, and shared understanding of priorities.
• Help leadership communicate key decisions, messages, and institutional updates clearly to staff and other stakeholders.
• Support internal events, learning sessions, launches, and other institutional activities with appropriate communication materials.

Resource Mobilisation and Partnership Support

• Support business development and fundraising efforts through the preparation of communication material and donor-facing content.
• Contribute to proposal development by strengthening presentation, messaging, and institutional positioning.
• Develop materials that enhance KELIN’s credibility with donors, partners, and prospective collaborators.
• Help position KELIN’s work for strategic partnerships, public recognition, and broader institutional growth.

Reputation, Risk, and Quality Assurance

• Safeguard KELIN’s brand and public image by ensuring quality control over external messaging and visibility materials.
• Advise leadership on communication risks, reputational issues, and crisis-response needs where necessary.
• Review communication outputs for consistency, accuracy, tone, and alignment with organisational policy and strategy.
• Ensure that public communication reflects ethical standards, sensitivity to rights-based issues, and the protection of communities and partners.
• Lead communication responses in high-risk or sensitive situations in coordination with the Executive Director.

Planning, Coordination, and Administration

• Prepare annual and periodic communications workplans, budgets, and performance updates.
• Track communication outputs, campaign performance, media engagement, and visibility milestones.
• Maintain organised archives of communication products, media content, photographs, videos, and branded materials.
• Set and enforce organisation-wide communication standards, messaging frameworks, and branding guidelines.
• Review and approve public-facing content, campaigns, and messaging.
• Guide how programme, research, and MEL outputs are translated into external communication.
• Advise on and clear sensitive or high-risk communication.
• Escalate reputational or communication risks to the manager.